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Welcome to The Business That Story Built! Hosted by Christie Bilbrey

This podcast offers practical tips, strategies, and mindsets to grow strong, authentic brands. Designed for business leaders, each episode helps you build deeper connections with your audience through compelling brand stories and effective communication.

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The Business That Story Built

Real strategies and insights to help you grow a powerful, authentic brand.

Brand-building today requires more than just a good product or service — it’s about creating meaningful connections with your audience, communicating your value clearly, and standing out in a crowded market. From crafting compelling stories to leveraging the right marketing and PR tactics, building a successful brand is part art, part science.

On this podcast, I share what I’ve learned working with companies to develop strong, story-driven brands — and I speak with marketers, PR experts, brand strategists, and business leaders about what really works when it comes to connecting with customers and growing your influence.

You may be:

- Looking to elevate your business through more authentic, engaging communication;

- Trying to navigate the ever-changing landscape of marketing and PR with clarity and confidence;

Wanting to understand how to tell your brand’s story in a way that truly resonates; or

- Curious about how other business leaders are building trust and driving growth through storytelling

For all these reasons and more, the podcast offers practical advice, fresh ideas, and actionable strategies to help you strengthen your brand, deepen your customer relationships, and grow the business that your story can build.

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