Question 1

How do I get media coverage for my business?

Accepted Answer

Unlike traditional PR firms that rely on press releases and chasing legacy media, we build modern PR strategies focused on strategic storytelling and earned media that drives long-term visibility and trust. That includes podcast interviews, digital and print articles, newsletters, blogs, and niche creators your audience already follows. We:
 • Craft story-driven pitches that speak to current trends and audience pain points
 • Build curated media lists with journalists, podcast hosts, and content creators who cover your industry
 • Secure consistent, high-impact earned media coverage that strengthens brand positioning
 • Repurpose and promote your media wins to maximize ROI and engagement
 • Optimize your digital footprint to boost search visibility, including AI search
We don’t just get you featured—we get you media coverage that performs and grows your brand.

Question 2

What are the benefits of public relations?

Accepted Answer

Strategic PR builds credibility, shortens sales cycles, and helps ideal buyers find and trust your brand faster. At Stella Nova Media, we focus on high-ROI visibility—through podcasting, podcast guesting, digital and print features, expert quotes, social media, and other thought leadership content.
Our clients use PR to:
·         Earn trust with media coverage that positions them as the go-to expert
·         Warm up leads and speed up conversions
·         Repurpose interviews and podcast episodes into social posts, email content, & more
·         Boost discoverability across Google and AI search
·         Introduce relationship capital that leads to future speaking gigs, partnerships, and features
·         Build lasting brand authority—not just one-time exposure
Ready to turn visibility into real growth? B(https://calendly.com/christiebilbrey/20-minute-intro-call)ook a free consult.(https://calendly.com/christiebilbrey/20-minute-intro-call)

Question 3

What does a PR firm do? Is it worth hiring one?

Accepted Answer

Answer: A modern PR firm helps you earn visibility, build authority, and influence how your audience perceives your brand—with results that last for years. Unlike ads that disappear when the budget runs out, media interviews, articles, social media, and other thought leadership content remain searchable, shareable, and influential for years.
At Stella Nova Media, we don’t just “get you press,” we’re a full-service PR and content marketing agency that helps executives and brands:
 • Secure earned media coverage in trusted outlets, podcasts, and industry publications
 • Build thought leadership through podcast guest speaking and owned media
 • Produce and promote podcasts to establish your voice in the market
 • Grow your social media with strategic content that builds trust and generates leads
 • Craft email and content marketing that supports your PR and drives conversions
 • Provide strategic analysis to double down on PR efforts that grow your brand, generate leads, increase your revenue
Our approach positions you as the go-to expert, boosts discoverability across Google, AI platforms, social media, and delivers measurable ROI that compounds over time—not just while your budget is active.

Question 4

Is it worth hiring a PR firm?

Accepted Answer

Answer: Yes, if you’re serious about growing your reputation, scaling trust, shortening sales cycles, staying top-of-mind with your market. Strategic PR is one of the highest-ROI investments for founders, executives, and marketing leaders.
Book a free consult here.(https://calendly.com/christiebilbrey/20-minute-intro-call)

Question 5

What should I look for in a PR firm?

Accepted Answer

Answer: Choose a PR firm that delivers strategic communications, not just press hits. Look for one that:
 • Builds a strong foundation with clear messaging, smart positioning, and campaigns aligned to your goals
 • Uses an integrated communications approach across owned, shared, earned, and paid channels to maximize reach and ROI
 • Secures meaningful media—like media outlets, podcast guest spots, and industry features that build trust and stay visible long after publication
 • Provides full-service podcast support to help you launch and grow a show that builds authority, visibility, thought leadership, leads, and SEO
 • Creates strategic social media that amplifies your message, builds trust, boosts visibility, and demonstrates thought leadership
 • Tracks real results with data-driven insights and clear KPIs tied for the metrics that matter most to you
A good PR partner won’t just get you coverage—they’ll help you build long-term credibility, increase visibility, and turn awareness into revenue.

Question 6

What is your approach to brand storytelling in PR?

Accepted Answer

Answer: At Stella Nova Media, we believe your brand stories are your most powerful differentiator. The right stories don’t just inform—they build trust, set you apart, and help people remember and believe in your brand.
We help you uncover the defining moments: the experiences, insights, and values that shape why you do what you do and how you serve your audience.
Then we turn them into compelling narratives that set you apart and emotionally connect with your buyers.
Your brand stories become the foundation for all PR and content: media pitches, podcast angles, social media, blogs, newsletters, and more. It’s how we help you build trust, visibility, and lasting influence.
Book a free consult.(https://calendly.com/christiebilbrey/20-minute-intro-call)

Question 7

What are PR services for B2B companies?

Accepted Answer

Answer: B2B PR helps brands earn trust and influences professional audiences—like investors, executives, and partners—through strategic storytelling, media relations, and executive positioning.
Key B2B PR services include:
 • Press coverage in trade, business, and niche outlets (building credibility with high-value audiences)
 • Bylined articles and expert commentary in respected publications (positioning you as a trusted voice)
 • Podcast guest appearances and executive profiles (expanding reach and authority)
 • LinkedIn/social media campaigns, blogs, and newsletters that reinforce your thought leadership and support long-term SEO
 • Email marketing that nurtures leads and converts interest into action

Question 8

How do I get booked as a podcast guest?

Accepted Answer

Answer: At Stella Nova Media, we offer podcast booking services for executives and business leaders who want to build visibility and thought leadership. We:
 • Research and target podcasts that align with your audience and brand
 • Craft personalized pitches, unique for each show
 • Manage outreach, scheduling, and interview prep
 • Confirm the air date and prepare content to promote the episode
Our white-glove process positions you on the right shows and helps you maximize every appearance—so you show up with confidence, and your message lasts long after the episode airs.

Question 9

How do I launch a successful podcast for my business?

Accepted Answer

Answer: At Stella Nova Media, we offer done-for-you podcast production that helps you launch and grow a show built to support thought leadership, lead generation, and brand visibility. We handle:
 • Strategy, concept, and audience targeting
 • Show format, cover art, and branded intros/outros
 • Episode editing, show notes, and SEO-optimized titles
 • Launch promotion plan, compelling description,
 • Short-form promotional content for social media, email marketing, and your website
 • Coaching to help you grow confidence, sound natural, and convert listeners into leads
We build high-impact podcasts that strengthen your authority and support your business goals from day one.

Question 10

What should I look for when hiring a social media manager?

Accepted Answer

Answer: The best social media managers bring strategy and creativity—not just consistent posts. At Stella Nova Media, we offer social media management that helps you build trust, brand authority, and engagement through:
 • Platform-specific strategy tailored to your brand, goals, and audience
 • Branded graphics, video clips, carousels, and captions that reflect your voice & messaging
 • Scheduling and publishing across LinkedIn, Instagram, YouTube Shorts, and more
 • Monthly reviews to optimize content for visibility, engagement, and conversion
We help you show up with clarity and build a personal connection with your audience while sharing content that grows your business and amplifies your message.
Book a free consult here.(https://calendly.com/christiebilbrey/20-minute-intro-call)

Question 11

How do I become a thought leader in my industry?

Accepted Answer

Answer: Thought leadership isn’t only about sharing expertise—it’s about offering a distinct point of view that challenges the status quo or reframes the conversation in your industry. It’s earned by consistently sharing original insights, making sense of what’s happening in your industry, and helping others prepare for what’s coming next.
At Stella Nova Media, we help executives and business leaders grow their influence with a proven thought leadership strategy that includes:
 • Clarifying your strategy and message
 • Shaping your brand story to build trust, an emotional connection, and depth beyond your resume
 • Understanding your audience’s goals, pain points, and content habits
 • Creating platform-specific content for LinkedIn/social media, podcasts, articles/interviews, blogs, and newsletters
 • Positioning you as a clear, confident voice who informs, inspires, and leads
Ready to be recognized as a go-to expert in your space? B(https://calendly.com/christiebilbrey/20-minute-intro-call)ook a free consult (https://calendly.com/christiebilbrey/20-minute-intro-call)to build a strategy that turns ideas into influence.

Question 12

How do you measure the ROI of PR, and how do I know it’s working?

Accepted Answer

Answer: At Stella Nova Media, we believe PR should drive real business outcomes. We measure success by aligning every campaign to your specific goals.
We track what matters most to you. We can track metrics such as media placements, media mentions, podcast listens, podcast guest appearances, audience engagement, increased leads, marketing qualified leads, sales conversions, client growth, domain authority, organic and direct traffic, and an increase in the number of subscribers for social media, podcasts, email marketing, and newsletters.
We analyze what’s working, so we can double down on the most effective stories, channels, and formats.
Visibility is the starting point. Strategic PR should build trust, drive demand, and deliver insights you can act on to grow your business.

Question 13

How long does a typical engagement last?

Accepted Answer

Answer:
 While every campaign is unique, we typically work with 6–12-month contracts to establish momentum, build consistent media and audience presence, and achieve great results.

Question 14

Do you have a podcast I can check out?

Accepted Answer

Answer:
Yes, it’s called The Business That Story Built. It offers practical insights and unique perspectives on what’s working right now in PR and marketing, thought leadership and storytelling, and brand building. It’s available on Spotify, Apple Podcasts, YouTube, and wherever you enjoy podcasts.

Frequently Asked Questions